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The Buzz Word is a podcast from buzzback exploring the trends shaping how we live and what they mean for business, culture, and decision-making today. More than a series of conversations, it’s a platform for turning ideas, perspectives, and real-world experience into influence and impact.

Each episode brings together clients, collaborators, and experts, from marketers and strategists to category specialists and cultural thinkers. Through candid, conversational discussions, we unpack emerging challenges, surface new perspectives, and connect what’s happening now to what’s coming next.

From fresh thinking and real-world case stories to expert viewpoints and evolving industry conversations, The Buzz Word is where buzzback acts as both contributor and curator, helping ideas travel further, reach new audiences, and drive meaningful growth.

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Laura has a conversation with Director of Global Insights professional, Christine Launay, about the key forces shaping the insights industry and how insights professionals should adapt to stay relevant in the era of AI and automation.

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